I have purchased many jackets, pairs of pants, and long underwear from Beyond and they have all served me well. I seldom buy from any other company.
I have been wearing the heck out of this jacket since I first got it. I have had other jackets made with Polartec Alpha in the past, but this one has been superior because the design is better (love the pockets) and the hardware is more robust (great zippers). If I could change one thing, I would choose a quieter face fabric for the reinforced hood and shoulders. The face fabric is very loud in my ears, especially when I have the hood up. I gave this five stars anyway because it just feels so good to wear it. Bottom line - on a recent trip to Minnesota, it is the only jacket I brought.